RN profile

For more than 30 years, we’ve worked with and for registered nurses; and we’d love to share with you the loyalty, compassion, dedication and professionalism of each unique audience member. With our reach, that would take a really long time, so here’s a brief look at what research tells us.

92%

female

65%

married

62%

work in hospitals

20+ years
average RN experience

47 years
average age

55%

earned bachelor’s or higher degree

54%

actively seeking jobs

44%

use social media for networking

$67,000
average annual salary

$100,000-$150,000
annual HHI

beyond the demographics

influential

Gallup polls rank nursing the NO.1 trusted profession in 12 of the past 13 years.

experienced

One-quarter of nurses have worked in their profession for more than 20 years.

educated

85% of nurses hold an associate or higher degree in nursing.

active

Nearly half of RNs intend to extend their education by becoming certified in a specialty.

needed

All RNs are being called upon to play a vital role in a transforming American healthcare system.