Media Kit
Menu

Nurse education

We’ve won content marketing awards. Now, let us help you!

BY: Heather Cygan on August 7, 2018

Our blog — Your Nursing Recruitment Source — celebrates its first birthday this month.

And we can’t think of a better way to celebrate this milestone than sharing it recently has been awarded a 2018 Platinum dotCOMM Award from the Association of Marketing and Communications Professionals.content marketing awards

This global award is the highest honor given by the association and showcases our blog’s excellence in web creativity and digital communication. The recognition also signifies to you (our clients) and competitors that our work is among the best in the healthcare industry.

We launched Your Nursing Recruitment Resource in August 2017 to educate you about the latest recruitment and retention trends and how to improve your nurse targeting strategy through multi-channel marketing.

This past year you’ve shown us what matters to you. Among your top five favorite posts this year were:

  1. How to recruit RNs during a nursing shortage
  2. 5 key strategies to recruit millennial nurses
  3. The ongoing cycle of recruitment and retention
  4. Change is essential to retain long-term care nurses
  5. How has the overtime rule affected your workplace?

Two of your top five are authored by nursing leadership expert Eileen Williamson, MSN, RN, former senior vice president and chief nurse executive at Nurse.com by OnCourse Learning who led many nursing programs and initiatives.

Eileen Williamson, MSN, RN

“As we mark the first anniversary of our Media Kit blog — Your Nursing Recruitment Source — I am honored that two of my blogs from the year were among your top five favorite posts, and that our blog has been recognized with a 2018 Platinum dotCOMM Award,” said Williamson, who continues to write and act as a consultant for Nurse.com by OnCourse Learning.

Speaking of awards, it’s been quite an exciting year for our team.

Did you know we have other award-winning content marketing products? This year our Nurse.com blog and digital editions have received multiple awards recognizing their overall excellence.

Digital edition content marketing awards

#1 The Awards for Publication Excellence (APEX) presented us with a Grand Award in its Best Ads/Advertorials — Design & Illustration category for our Huggies – 1 in 3 U.S. families are in diaper need article, which appeared in our DAISY digital edition. This is the highest honor you can win for APEX. The article features a SlideShare with facts about diapers and an animated callout to a related blog post.

“One in three U.S. families are unable to provide fresh, clean diapers for their babies, an issue nurses see nearly every day in their work,” Aric Melzl, general manager of Huggies Healthcare, said in a press release. “By providing nurses with ways to alleviate diaper needs, both in and out of the hospital, we are helping ensure every baby and their families are armed with the tools and resources they need to thrive.”

#2 The National Association of Healthcare Recruiters presented us with the NAHCR Media Award for our DAISY digital edition, DAISY Brings Meaningful Recognition to Nurses. This award recognizes individuals of the media who most positively portray the contributions of healthcare professionals to the general public. This exciting award recognizes our partnership with DAISY, which allows us to continue to celebrate nursing excellence. The proceeds from this digital edition allowed us to donate $2,000 to the DAISY Foundation to fund research grants.

#3 The Content Marketing Institute named our How to Navigate Nursing Ethics digital edition a finalist for Best Healthcare/Medical Publication. The CMI awards are one of the largest and long-running international content marketing awards in the world. This recognition showcases how our editorial and design come together to maximize the communication goals in this specific niche industry.

“I’m wowed by the quality of entries in this year’s Content Marketing Awards,” Stephanie Stahl, general manager, Content Marketing Institute, said in a press release. “The level of innovation and creativity is truly inspiring. We’re excited to recognize the achievements of all the winners and finalists for what they are doing to not only advance the practice of content marketing but to help their organizations and clients be successful.”

#4 We also received an APEX Award of Excellence for our How to Navigate Nursing Ethics digital edition in the Electronic Media – Electronic Publications category. This is the very first digital edition we created and one of our most popular topics with our nursing audience.

#5 The Association of Marketing and Communication Professionals also presented us with a Gold Award in their Hermes Creative Awards for our DAISY digital edition, DAISY Brings Meaningful Recognition to Nurses. The international award recognizes the concept, writing and design of this digital edition, which celebrates nursing excellence.

#6 The American Society of Healthcare Publication Editors honored us with a Gold Award for our “Here’s how you really feel” digital edition infographic. This animated infographic showcases data we compiled through a job satisfaction survey of our nursing audience. Gold is the highest award level given by ASHPE and recognizes excellence in the healthcare publication field across the U.S.

“Design can be simple but significant, but also a opportunity to tell a story, and our digital editions speak volumes,” said Mike Milinac, creative manager for recruitment and advertising solutions for Nurse.com by OnCourse Learning.

Nurse.com Blog content marketing awards

content marketing awards

Sallie Jimenez, content manager, healthcare, left, holds APEX Award certificates with Mike Milinac, creative manager.

#1 The Content Marketing Institute named our blog a finalist for Best Multi-Author. This is exciting because it demonstrates the power of our thought leadership provided by our monthly nurse contributors — Robert G. Hess Jr., PhD, RN, FAAN (careers and jobs), Eileen Williamson, MSN, RN (leadership), Jennifer Mensik, PhD, RN, FAAN (education), and Nancy J. Brent, MS, JD, RN (legal information, such as licensure) — as well as guest bloggers such as Susan B. Hassmiller, PhD, RN, FAAN, from Robert Wood Johnson Foundation, Susan Reinhard, PhD, RN, FAAN, from AARP, and DAISY staff. The recognition is for having a consistent corporate blog executed by more than five different internal and/or external sources/influencers that keeps our audience informed and engaged.

“Quality content is so important to our readers — and ultimately to our clients, so we put in every effort to ensure it is highly informative,” said Sallie Jimenez, healthcare content manager for recruitment and advertising solutions at Nurse.com by OnCourse Learning. “Good content means happy repeat ‘customers,’ who come back to read more and see what else we have to offer them. It feels really good to be recognized for those efforts.”

#2 APEX also presented us with an Award of Excellence for our blog post New York Governor Signs BSN in 10 into Law for Nurses in the organization’s Social Media – Best Single Blog Post category. This was our top performing blog post in 2017 and is our fourth most viewed blog post in 2018. This timely topic sparked a lot of conversation among RNs (and others) at all education levels. This award shows how we continue to successfully address news topics important to our audience.

#3 The Association of Marketing and Communication Professionals also presented us with a Gold Award in their Hermes Creative Awards for our blog overall. The international award recognizes the concept, writing and design of our blog, which was recently re-designed to be more user friendly and intuitive. The award indicates our site is not only reliable, but also an asset to our audience.

Our team values producing only high-quality content and creative. We couldn’t be prouder to share third-party recognition of our work and can’t wait to bring this expertise to your projects in the near future.

 

Tags:

  • No tags assigned to this post.

Heather Cygan

Heather Cygan is senior director of content and creative strategy for the advertising solutions division of Nurse.com. She has been developing healthcare content for more than 10 years and has a bachelors of arts degree in journalism from Eastern Illinois University. Connect with and follow her on LinkedIn.