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Nursing recruitment

Why niche job boards can work better for you

BY: Eileen Williamson, MSN, RN on March 20, 2019

As a nurse recruiter, you’re no stranger to working with specialized niche job boards to target your audience.niche job boards

You have probably used them many times, and you can attest to the value niche job boards can add to your recruitment program and initiatives.

Niche job boards have been on the scene since the early 2000s, and they’re well-known, widely-used and more than holding their own against industry behemoths, such as Indeed.

When you compare them to larger generic job boards, they equal less sorting, faster and simpler elimination processes, and quicker access to candidates for you. The homogeneity of the audience they provide is beneficial to both you as the employer and potential employees.

Organizations looking to hire can find good candidates more readily, and job seekers can locate special jobs they’re looking for more quickly.

But they have one other special feature that big competitors just don’t offer — one worth taking into consideration.

Power of personal touch

We hear the word “personal” quite often about niche job boards because they make the process more personal in many ways. Since they are set up to reach a smaller, targeted audience, niche job boards provide things some may term niceties that big competitors can’t.

First, let’s look at what niche job boards can do for the job seekers, such as nurses. Thanks to the profiles nurses can create on a niche board, they get to showcase their qualifications, experience, background, education and special skills to employers more readily.

Nurses also are able to narrow their job search in a shorter time because employers on the board are only looking for nurses.

If the job seekers can search faster, they likely will hear back, get a call or be brought in for an interview more quickly. When that happens the process feels more friendly and personal to candidates than what multi-industry, generalist boards are able to provide.

In our blog “5 reasons niche job boards give you quality instead of quantity,” we list the additional benefits of niche job boards, which include better market knowledge, better targeting and higher quality candidates.

When you work with a niche job board you will work directly with its staff who know your name and answer your calls and questions.

job application process

Process is easier to navigate

When it comes to what niche job boards can do to make the process easier for the recruiter, the old adage “time is of the essence” comes to mind.

I’m sure you have been faced with piles of applications to go through to find the right candidates. The process was long and time-consuming, inefficient and, at worst, not very cost effective.

By using niche boards that current nurse job seekers use more often, you will be able to attract the applicants you want because your postings are being viewed by the audience you seek.

Because you have a good match between job seekers and job board, you’re able to save time, money and energy while more quickly and effectively meeting your recruitment goals and improving your time-to-fill statistics.

“Finding the right match for your job openings is important in order for your organization to reach its goals and objectives,” according to a white paper by the recruitment solutions firm iCIMS. “Niche job boards are a valuable resource for finding quality talent, and vital to a successful recruitment strategy.”

Niche job boards stand strong

Niche job boards seem to be here to stay — and larger job board companies may be feeling a growing competition with them.

According to the Society for Human Resource Management, niche boards are “muscling in” on the bigger players.

“While no one knows the ultimate fate of the big boards, it’s clear that they’re facing stiff competition from niche websites segmented by industry, function and region,” the society stated on its website. “Recruiters are balking at [mega boards’] high prices and the many unqualified candidates that they generate.”

What niche job boards can do for you:

  • Help get your posts seen by more of the right job seekers.
  • Attract more qualified, experienced candidates.
  • Reach both active and passive job seekers.

According to a recent report from the U.S. recruitment company MRINetwork, 83% of employers see the job market as candidate-driven, which means they hold the power over where they choose to work.

Consider the importance of the personal touch in getting the attention of job seekers, and how the process provided by niche job boards — like our nursing jobs board — can help with that touch.

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Eileen Williamson, MSN, RN

Eileen Williamson, MSN, RN, is a former senior vice president and chief nurse executive who led nursing programs and initiatives. She continues to write and act as a consultant for Nurse.com. Before joining the company in 1998, Williamson was employed by North Shore-Long Island Jewish Health System in New York, where she held a number of leadership positions in nursing and hospital administration, including chief nurse at two of the system’s member hospitals. She holds a BSN and an MSN in administration, and is a graduate fellow of the Johnson & Johnson University of Pennsylvania Wharton School Nurse Executives program. She also is a board member and past president of the New Jersey League for Nursing, a constituent league of the National League for Nursing.