Media Kit

Why advertise with us?

No one reaches, engages, influences and educates nurses better than Want to meet and influence the nation's most trusted professionals? We can introduce you.

  • 55% have bachelor's degrees
  • 20+ years job experience
  • $67,000 average annual salary
  • 92% female
  • 54% actively seeking jobs
  • 47 years average age
  • 62% work in hospitals
  • 44% use social media for networking
  • $100,000-$150,000 annual HHI

1 million+opt-in RN email list

500K+followers on social media

2.8 million nursesin your reach

​4 millionmonthly website page views

375,000+Digital Resource Guide page views

"I love this magazine. It gives me so much information. Keeps me up to date."— Becky, RN, Prescott Valley, Ariz.
"We’ve seen as a continued strong performer to our media mix. In smaller markets … a print presence helps us continue our brand awareness." — Advertiser
“What a wonderful thing it is to be recognized! Thanks to, nurses have a way to acknowledge each other.”— 2014 GEM Awards Finalist
" is the only place I place hardcopy ads any more. I get the results I need and the people I deal with are wonderful."— Advertiser

Awards & recognition

Our portfolio of prestigious awards and recognition sets apart as a leader in educational content, marketing design and creative advertising solutions.

Nurses ... beyond the demographics


Gallup polls rank nursing the No. 1 trusted profession in 14 of the past 15 years.


One-quarter of nurses have worked in their profession for more than 20 years.


85% of nurses hold an associate or higher degree in nursing, and 49% of all nurses plan to pursue bachelor’s, master’s or doctoral degrees.


Nearly half of RNs intend to extend their education by becoming certified in a specialty.


RNs are being called upon to play a vital role in a transforming American healthcare system.