Media Kit

Why advertise with us?

No one reaches, engages, influences and educates nurses better than Want to meet and influence the nation's most trusted professionals? We can introduce you.

  • 55% have bachelor's degrees
  • 20+ years job experience
  • $67,000 average annual salary
  • 92% female
  • 54% actively seeking jobs
  • 47 years average age
  • 62% work in hospitals
  • 44% use social media for networking
  • $100,000-$150,000 annual HHI

1 million+opt-in RN email list

500K+followers on social media

2.8 million nursesin your reach

​4 millionmonthly website page views

6.5 millionannual magazine copies distributed

"I love this magazine. It gives me so much information. Keeps me up to date."— Becky, RN, Prescott Valley, Ariz.
"We’ve seen as a continued strong performer to our media mix. In smaller markets … a print presence helps us continue our brand awareness." — Advertiser
“What a wonderful thing it is to be recognized! Thanks to, nurses have a way to acknowledge each other.”— 2014 GEM Awards Finalist
" is the only place I place hardcopy ads any more. I get the results I need and the people I deal with are wonderful."— Advertiser

Awards & recognition

Our portfolio of prestigious awards and recognition sets apart as a leader in educational content, marketing design and creative advertising solutions.

Nurses ... beyond the demographics


Gallup polls rank nursing the No. 1 trusted profession in 14 of the past 15 years.


One-quarter of nurses have worked in their profession for more than 20 years.


85% of nurses hold an associate or higher degree in nursing, and 49% of all nurses plan to pursue bachelor’s, master’s or doctoral degrees.


Nearly half of RNs intend to extend their education by becoming certified in a specialty.


RNs are being called upon to play a vital role in a transforming American healthcare system.