Content marketing should solve problems for readers and get multi-channel promotion.
About the Author: Heather Cygan
Heather Cygan is product manager of audience development at Nurse.com by Relias. She was named among the 2018 Top Women in Healthcare Marketing by Digital Megaphone. The recognition honors the work of female marketers leading the way in the healthcare industry. Heather has been developing healthcare content for more than 10 years and has a bachelors of arts degree in journalism from Eastern Illinois University. Connect with and follow her on LinkedIn.