LEVERAGE THE POWER OF CONTENT

Nurse.com Digital Editions deliver eye-catching, award-winning news and continuing education courses to unique nurses in strategic target areas. With pinpoint delivery of the RN’s inbox, your message will reach RNs who might not have otherwise connected with you.

Key Features & Benefits

• Features exclusive content including articles, infographics, helpful tips, thought leadership and CE catalog
• Available interactive engagement with audio, video, slide share and responsive PDFs
• Data driven metrics provide analytics for your campaign’s performance
• Responsive design for mobile, desktop and tablet devices

Be a part of our special Nurse.Com National Nurses Week Digital Edition!

Created to celebrate the best and brightest nurses across the country, don’t miss this beautiful edition connecting your message to the nurses you want to reach.

PRECISE. CUSTOMIZED. EFFECTIVE.

Ensure your email campaign has the best open rate, click-through rate and overall effectiveness with Nurse.com’s targeted email marketing opportunities. Precision email marketing is designed with robust preparation, delivery and post-delivery enhancement options. Select from a list of over 800,000 nurses, which is growing with strategic initiatives. Choose custom, nationwide or statewide sends – or target by ZIP code radius or by nursing specialty.

Key Features & Benefits

• Gain access to more than 800,000 nurses
• Choose from targeting options including 20 specialties, academic level, geographical location and age
• Data driven metrics provide analytics for your campaign’s performance
• Remarketing options available to increase your campaign’s effectiveness

TARGET NURSES IN SOCIAL

Almost half of nurses who use Facebook do not indicate in their profile that they are a nurse. Up to now, it has been virtually impossible to target this audience. Social campaigns have fallen short by missing out almost half of the nurse population. Now Nurse.com provides the ability to reach these nurses, plus those that have indicated their profession, via Social Media.

Now your organization can leverage the vast Nurse.com RN database to reach over 2.4 million RNs on the most popular social media platforms, Facebook and Instagram. Targeting nurses in social media is a key component to any effective recruitment, branding and marketing campaign. It helps build awareness of your organization and helps drive traffic to your website.

Because of the need to find nurses today, Nurse.com created targeted Social Media Ads for our organization. I would recommend this strategy to other companies struggling with competitive markets! -Shannon Ley, Professional Recruiter, OSF Healthcare System, 2016

Key Features & Benefits

• Target nurses directly in their Facebook feed by specialty, academic level or by radius, city or DMA
• Reach nurses who have not self-identified themselves as nurses in their social media profile
• Enhance your overall social media presence

Post versions Options

• Standard Image, Carousel Post and Video Post

Campaign Options

• Standalone Social Media Campaign
• Multi-Channel Campaign, incorporating Social Media, Precision Email and more

POST. ENGAGE. RECRUIT.

Spend less time managing your organization’s job listings so you can spend more time engaging with qualified candidates. By posting your job on Nurse.com, you will benefit from full Search Engine Optimization (S.E.O.), plus a presence on premier aggregator sites. Your postings on Nurse.com can form an integral component of the talent search process, while driving qualified candidates to your careers website.

Key features

• Fully responsive website design
• Job posts that can include: logo, video, premium placement, highlighted treatments and more
• Premium employer profiles available with video, images, links, custom content and other relevant information
• Resume database access ideal for national recruitment sourcing

LEVERAGE THE POWER OF CONTENT

The weekly Nurse.com newsletters provide premium and timely nursing news, continuing education and more to our RN audience. Advertising in our national newsletter delivers your message alongside our compelling and relevant content ensuring maximum visibility and awareness for your advertising.

Key Benefits

• Fully responsive email design
• Includes compelling and relevant content, reaching our opted-in newsletter subscribers weekly
• Schedule enables consistent audience engagement to grow relationships and brand recognition
• Content includes featured news, career and job opportunities, continuing education and nursing education

SPREAD YOUR BRANDED MESSAGE ACROSS THE WEB

Leverage our vast RN database to reach more than 2 million RNs across the web. Nurse.com provides the ability to reach nurses, allowing your branded message to be seen on multiple websites. Attract new prospects, convert RNs and grow customer value with retargeting options.

Key features

• Delivers your message to RNs, regardless of what websites they visit
• Builds awareness for your organization or brand
• Assists in driving traffic to your website
• Targeting available based upon specialty, academic level and geographical location

COLLABORATE ON CONTENT THAT COMPELS

Don’t just reach an audience – engage them and earn their trust with compelling content that we prepare, post and promote to our nursing audience. Leveraging Nurse.com’s trusted brand and reputation, these innovative solutions provide a unique opportunity to capitalize on Nurse.com’s ever-growing social presence to accelerate the true power of content marketing.

Prepare (development and design)

• Dynamic assets: animated video, ebook, interactive infographic, on-demand webinar
• Static assets: static infographic, poll, top ten list, tips/how-to sheet

Post

Standard Package: Each content marketing asset is hosted on Nurse.com for 6 months as a blog post. Surrounding the post are your brand’s digital display ads. Every post is also tagged and search engine optimized (S.E.O.).

• Standard Package: Multiple promoted posts on Nurse.com’s Facebook & Twitter accounts, designed to generate 100,000+ impressions.
• Premium Package: Multiple promoted posts on Nurse.com’s Facebook & Twitter accounts, designed to generate 200,000+ impressions.

TARGET. ENGAGE. INFLUENCE.

Build valuable, lasting connections with the nursing community through award-winning educational content promoted across multiple platforms. Generate leads with award-winning continuing education content that nurses want and need. Partner with Nurse.com to support nurses’ education and take advantage of a full mix of media to promote your message.

Key Features & Benefits

• Unique learning opportunities
• CE self-study courses and webinars
• Newsworthy clinical and professional topics of interest to nurses
• Award-winning continuing education programming
• High-visibility marketing
• Multiplatform, targeted, proven promotion
• Metrics-based success in lead generation
• Powerful, lasting engagement
• Relevant experiences that create connections
• High-quality content that builds trust

PERSONAL. FAMILIAR. TANGIBLE.

Target the nurses you need in a way that is engaging, familiar and effective by utilizing Direct Mail.

Direct mail offers employers and product advertisers a powerful way to reach nurses and healthcare professionals that cannot easily be ignored. Rent our highly deliverable mailing lists and work with your own mailing house, or take advantage of our prepackaged postcard service for easy one stop shopping.

Key Benefits

• Utilize consistently updated lists of more than 2.8 million RNs
• All address purchases are individually validated through NCOA
• Targeting available by specialty, academic level and age
• Geographic targeting available by city, county, zip code and radius